Referral fee vs. white label
A referral program pays your school for sending a customer somewhere else. A white-label platform lets your school set the course price, receive the payment, serve the student under your brand, and see the operation from one dashboard.
The basic difference
Both models can put an online course in front of a student. The important question is who owns the price, payment, brand, customer relationship, and operating data.
Referral arrangement
Exact payouts and responsibilities vary by provider and contract.
Traffic School Technologies
Your school registers with the DMV and operates under its own DMV license/provider number.
Illustrative economics
This example uses a $5 referral payout and a $39 school-set course price to make the two models concrete. Replace those figures with your actual referral terms and desired price.
Referral example
$5
paid to your school
The outside provider collects the student's tuition. Your school receives the referral payout.
White-label example
remaining with your school
The student pays $39 into your Stripe account. The $10 platform fee is billed separately.
Illustrative gross amounts only. The $29 does not account for Stripe processing, refunds, taxes, marketing, or other school operating expenses. It is not a revenue promise.
Side by side
| Decision | Typical referral arrangement | Traffic School Technologies |
|---|---|---|
| Student price | Usually controlled by the course provider | Your school sets it |
| Student payment | Collected by the course provider | Deposited into your own Stripe account |
| What your school receives | A fixed referral payment or percentage | Your course revenue, less the flat $10 platform fee and your other expenses |
| Brand | The provider's brand or a referral landing page | Your school name, logo, colors, and domain |
| Customer relationship | Usually handled inside the provider's checkout; contract terms vary | Your school is the merchant of record |
| Operating visibility | Affiliate or referral reporting supplied by the provider | Owner dashboard with revenue, student progress, and filing status |
| DMV operation | Depends on the provider's program | Your school operates under its own DMV license/provider number |
Built to run
The platform handles the repetitive student and compliance workflow while your dashboard keeps the business visible.
Students register on your branded site and pay your price into your Stripe account.
The English and Spanish course, final exam, identity checks, and anti-cheat controls run online.
Passing completions are e-filed automatically using your school's configured DMV provider number.
See revenue, student progress, and filing status in the owner dashboard.
Clear billing
Student payments go to your Stripe account as they happen. We meter paid students and bill your school $10 per paid student by ACH after the month closes.
There is no monthly platform fee and no traffic school setup fee. The one-time $25 school-name registration fee is paid directly to the DMV.
Example billing flow
Owner visibility
Paid signups are visible alongside revenue, active students, completions, and DMV filing status. You can follow the operation throughout the month instead of waiting for a summary after it closes.
Keep more than the referral fee
See the branded student experience and the owner dashboard before you decide.